By alexpettyfersource 
The Evolution of Burberry in Streetwear
Burberry, originally known for its iconic trench coats and classic check pattern, has managed to stay at the forefront of streetwear and urban fashion trends over the years. The British luxury brand has successfully reinvented itself, appealing to a younger, more fashion-forward audience while still maintaining its traditional heritage.
Collaborations with Streetwear Labels
One of the key ways Burberry has maintained its relevance in streetwear is through strategic collaborations with popular streetwear labels. In recent years, Burberry has partnered with brands like Gosha Rubchinskiy, Supreme, and Vivienne Westwood to create limited-edition collections that fuse high fashion with streetwear aesthetics.
These collaborations have helped Burberry reach a wider audience of streetwear enthusiasts who may not have been as familiar with the brand’s luxury heritage. By tapping into the credibility and following of these streetwear labels, Burberry has been able to attract a new generation of consumers who appreciate the juxtaposition of high and low fashion.
Celebrity Endorsements and Influencers
Another factor in Burberry’s influence on streetwear and urban fashion trends is its strong relationships with celebrities and influencers. Stars like Rihanna, Kanye West, and Gigi Hadid have been spotted wearing Burberry on numerous occasions, helping to solidify the brand’s status as a must-have in the streetwear world.
In addition to celebrities, Burberry has also worked with a number of influencers and street style icons to help promote its collections. By leveraging these influential figures, Burberry has been able to reach a younger, more digitally-savvy audience who are often the trendsetters in urban fashion.
The Burberry Check in Streetwear
The Burberry check pattern, originally created in the 1920s, has become a symbol of luxury and sophistication. In recent years, the iconic print has been reimagined and reinterpreted in streetwear and urban fashion, appealing to a new generation of consumers who appreciate its heritage and history.
Streetwear Staples
The Burberry check has become a staple in streetwear, appearing on everything from hoodies and sweatshirts to sneakers and accessories. Brands like Vans, Off-White, and A Bathing Ape have all incorporated the Burberry check into their designs, adding a touch of luxury to their streetwear offerings.
The versatility of the Burberry check pattern has allowed it to seamlessly blend with the casual, laid-back aesthetic of streetwear, creating a unique and sought-after style that bridges the gap between high fashion and urban culture.
Street Style Influences
In addition to collaborations and endorsements, Burberry has also made a concerted effort to incorporate street style influences into its collections. By showcasing its designs on the streets of London, New York, and Tokyo, Burberry has been able to tap into the energy and creativity of urban fashion.
From oversized silhouettes to bold graphics and logos, Burberry has embraced the streetwear ethos of self-expression and individuality. By infusing its collections with elements of street style, Burberry has been able to stay relevant and resonate with a new generation of consumers who are looking for more than just traditional luxury.
Conclusion
In conclusion, Burberry’s influence on streetwear and urban fashion trends cannot be understated. Through strategic collaborations, celebrity endorsements, and a keen understanding of street style influences, Burberry has successfully reinvented itself, appealing to a younger, more fashion-forward audience while still staying true to its luxury heritage.
With the iconic Burberry check pattern at the forefront of its designs, Burberry has managed to bridge the gap between high fashion and streetwear, creating a unique and sought-after style that resonates with consumers around the world. As the fashion landscape continues to evolve, Burberry’s presence in streetwear is sure to remain strong, solidifying its status as a key player in urban fashion trends for years to come.